What the client needed:

Interbank needed a single solution that could centralize all information related to their customers so that their sales force could be automated and the multichannel marketing campaigns could be created in order to reduce time to market. With these objectives, Interbank decided to implement the Vertical Financial Services functionality of Oracle Siebel CRM 8.0.

What we carried out:

To set this customer relationships manager, Autana together with Novasys Peru, being both Oracle partners, focused on the commercial aspect of Interbank as well as their customer service. Marketing campaigns would be managed throughout their complete life cycle and clients’ data to be collected by means of marketing campaigns were detailed. Moreover, the generated opportunities were monitored and procedures related to the call center were defined following the established regulations.

The resulting software was a well-adapted Siebel CRM implementation to Interbank business’ needs which increased sales and reduced the time spent in customer service.