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What was needed:

Vodafone intended to implement a CRM (management customer relationship) system for both private and corporate sections, each responding to the specific needs of each area.

Moreover, they needed to update their product catalog in order to adapt it to the new management systems.

What we carried out:

Autana organized, developed and implemented the Siebel-Gestiona system for managing corporate clients and migrated the old application to the new system, Siebel, to manage private clients. Additionally, in the latter, the features that already existed and were part of the requirements were improved.

Once the new CRM system was established, the product catalog was optimized. To do this, the key processes were located, such as the creation and assignment of the corresponding categories. The characteristics of the products and the possible combinations with others were also defined to offer the most suitable to their customers.

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