Skip to content
Autana Business Partners

Predictive Analytics & Scoring

Predictive Analytics & Scoring

From data history to the model that predicts the business future

Machine learning models that convert your historical data into actionable predictions: who will buy, who will churn, what will be demanded and where the risk lies.

Overview

Predictive Analytics & Scoring

Predictive analytics transforms your company's history into a real competitive advantage. We use affinity scoring algorithms (Jaccard, cosine similarity), churn models, demand forecasting and fraud detection so every business decision is backed by data — not intuition.

Included capabilities

  • Customer × product affinity scoring (Jaccard, NMI 0.194 → 0.42)
  • Churn prediction with 85% accuracy and early alerts
  • Demand forecasting and inventory optimization
  • Credit risk scoring and real-time fraud detection
  • Purchase propensity models by segment
  • Advanced clustering segmentation (K-means, DBSCAN, GMM)
  • Automatic monthly retraining with new data
  • Model explainability (SHAP, LIME) for regulatory compliance

Return on investment

Measurable results from the first cycle

  • +35%

    Conversion improvement

  • −18%

    Churn reduction

  • 85%

    Model accuracy

  • < 1 s

    Decision time

Time to first result
4–8 weeks to production model
Estimated investment
From €5,000 implementation + monthly maintenance

Use cases

Real applications by sector

Each case starts from a concrete operational pain and delivers a measurable result.

  • Customer paying with a phone at a store counterRetail & E-commerce

    Purchase Propensity Prediction

    Problem: Mass email campaigns with low conversion, no personalization

    Solution: Propensity model that identifies the 20% of customers generating 80% of conversions

    • +35% conversion rate
    • −60% cost per lead
    • ROI 4x in 3 months
  • Candlestick chart on a financial analysis screenFinance

    Credit Risk Scoring

    Problem: High default rate due to manual criteria-based approvals

    Solution: Scoring model evaluating 50+ variables in < 1 s with regulatory explainability

    • −30% default rate
    • < 1 s decision time
    • GDPR compliance
  • Two analysts working at their computers in an officeTelco & SaaS

    Churn Prediction and Retention

    Problem: High customer churn without early warning signals

    Solution: Churn model with 85% accuracy that triggers retention actions 30 days in advance

    • −18% churn rate
    • +25% retention
    • 85% model accuracy

Tech stack

Tools and technologies

  • Python / scikit-learn

    Model training

  • XGBoost / LightGBM

    Classification models

  • SHAP / LIME

    Model explainability

  • MLflow

    Experiment tracking

  • AWS SageMaker

    Production deployment

  • Grafana

    Model monitoring

Ready to implement Predictive Analytics & Scoring?

We start with a free evaluation of your case. In 30 minutes we know if it makes sense and what the first step would be.