If we take a general look at the main components of a CRM we can see that we can track Customers and our Interactions and Sales with them, apart from campaigns to enhance Customers. Recently we can find Support included in the CRM, to whom do you offer the Support? this is the Support you offer to those to whom you are already giving solutions.
Not all CRMs include all of these components. In fact there are hundreds and hundreds of different structures and sizes that include some or many of these components, that will depend on both the nature of the business and the age of the company in the market, since it is not the same a company that starts to one that already has years of experience and stability in its business model. The good thing about this, and the confusing thing at the same time, is that we can find the tailor-made structure for our business. Different structures for different companies.
